Starting a law firm can be expensive but with the right planning, you can make it work. If you are thinking about starting a law firm, you have considered what marketing techniques you plan on utilizing. From there, you should also have realized that marketing yourself online is imperative to the success of any business, especially if you are starting a small law firm. If you don’t know where to start on your internet marketing, here are three tools that are the cornerstone of any online campaign.
1) Create a website
The first weapon in your internet arsenal is the website. There really is not excuse not to have a website, especially with all the options out there in terms of cost, content, and simplicity. In other words, if you are an attorney starting a law firm, whether a Maryland criminal defense firm or a Virginia family law firm, you must have a website. It is the one place where people can always turn for information on you and your firm.
2) Establish a blog
You should also have a blog to provide fresh content for your website. Your blog is an integral part of your website and helps establish you as an authority on the web, it is also an incredibly valuable marketing tool. In your blog, be sure to include things that are relevant to your law practice. For example, if you are a DC DUI lawyer, then create a blog post about traffic stops, another one about field sobriety tests, and the list goes on. If you also practice Maryland divorce law, start two blogs.
3) Start a marketing campaign
A good website with no marketing is like a Porsche with no engine, it may look pretty but it won’t go anywhere without a push. There are different ways to kick off your marketing campaign, but digital marketing will provide the best return on your marketing dollars. Work with a digital marketing agency to get your website ranking, manage your reputation carefully, create the proper social profiles and kick start the whole thing with a PPC campaign. Digital marketing agencies can be exceptionally good at making your phone ring, giving you the time to worry about your clients. You will also want to look into doing Search Engine Optimization (SEO) for your Law Firm. SEO is riskier, but when it works, it is far more profitable.
You need to do a lot more than these three things to establish your practice. There will still be the daily grind of setting up the office and hiring staff to work with you and take care of the details while you work on bringing in new clients. Clients are what pay the bills and you need to be able to focus on them and not on the minutae of running an office.